Banner advertisement income is money local businesses pay to display a hoarding or banner at your mandap during the festival, a reliable revenue stream separate from member contributions and sponsorships. In Om Kosh you record each advertiser, the banner’s size or position, the agreed amount and whether it’s been paid, so this income shows up in your report and doesn’t get muddled with donations.
Why banners are easy money for a mandap
A busy Ganpati or Navratri pandal draws hundreds of footfalls a day. For a nearby sweet shop, builder or coaching class, that’s cheap, targeted local advertising. Many committees leave this on the table simply because they don’t track it, but a handful of banners can meaningfully offset the decoration and sound budget.
How to price and book banners
Keep a simple rate card so every advertiser is treated fairly.
- Set rates by size and position, entrance banners cost more than side ones
- Offer a small premium spot near the idol or stage for a headline advertiser
- Agree the amount, take an advance, and record deal vs. paid vs. balance
- Note the banner artwork deadline so it’s printed in time
Keep it separate in the books
Advertisement income is not a donation, so it shouldn’t sit in your contribution total and it isn’t 80G-eligible. Recording it as its own income line keeps your collection figures honest and gives the auditor a clean picture: contributions here, sponsorships there, ad revenue on its own line.
Frequently asked questions
Is banner advertisement income the same as a sponsorship?
They’re related but distinct. A sponsorship is often a donation tied to a cause or an in-kind gift; banner ad income is a straightforward commercial payment for display space. Om Kosh lets you track both separately.
Is advertisement income eligible for 80G?
No. It’s commercial income, not a donation, so it isn’t issued an 80G donation receipt. Keep it on its own income line rather than mixing it with contributions.
Can I track advertisers who haven’t paid yet?
Yes. Each advertiser shows the deal amount, what’s paid and the outstanding balance, so you can follow up before the banner comes down.